As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — be it football, running and training, golf, women hoodie, basketball or motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.
PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in Germany. The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.
Level Up On The Playing Field
PUMA apparel is designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.
Practising Sustainability Through Sports
PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas consisting of Fair Income, Products, Health & Safety and more — doing their part to deliver better products and contribute to a better world.
PUMA: Culture of Firsts
PUMA understands the importance of creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, there is five ethos that drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
Racial and social imbalances have led to skewed criminal justice systems — this is why PUMA supports organisations like REFORM women hoodie Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against any form of societal injustice, discrimination and inequality and aims to support good causes for a better society.